How Much Does It Cost to Start an Online Casino from Scratch?
Online casino business has become a big hit thanks to the popularity of online gambling. If you wish to venture into the online gambling business but you don’t know how to go about it, don’t worry. In this article you will learn everything you need to know about starting an online casino, including licenses, software, and how much it costs, among other things.
What Are Online Casinos?
Online casinos are similar to land-based gambling houses. The only difference is that they are web-based and offer players virtual casino games. Players can easily access these games online without downloading any software to their computers. Another amazing feature of online casinos is that you can access them on mobile devices.
What does it Actually Mean to Open an Online Casino
Opening an online casino comes with various requirements that you need to consider. Here is a breakdown of what you need to open and operate an online casino legally.
Registration of a Legal Entity
In most countries, you are expected to register a business, including an online casino, as a legal entity. Failing to do so will have partners avoiding any deals with your business. These partners include game providers and payment services. The cost of registering your online casino as a legal entity depends on the location.
For a seamless business registration, you need the help of a notary or an attorney to help you process the paperwork. Doing so will see you incur more costs. Also, ensure that you familiarize yourself with any additional costs associated with registering your casino, including registering a trademark. This varies depending on the jurisdictions your casino is based in.
Game Software
Game software is the backbone of any online casino. You will need multiple types of software, including games, software that assists you manage your casino’s accounts, and the platform. The best option is choosing a software package that meets all your needs. Doing so is cost effective. Before choosing your casino’s software, consider a few factors, including:
- Get licensed software that is also compliant with the necessary regulations. The software should be from reputable software developers.
- The software should have enough features to meet all your needs and those of your customers
- Consider the price of the software
If your players feel that your software lacks in reliability and functionality, they are likely to ditch your casino. Ensure that your casino offers a variety of games, and amazing user experience. These casino games include table games, slots, and live dealer games, among other options.
Legislation
The other thing you need to have in place before you start an online casino is legislation. That includes getting your casino licensed. A gambling license gives you the power to run a gambling business in a specific region, across the country, or internationally. Also, a gaming license might relate to a certain group, showing the allowed kind of activity. Such a license comes at a price, and some counties also have additional taxes that you need to consider.
Staff
Although you are starting an online casino, you also need to consider staff. You need to have people working in your customer service department. Also, if you have live dealer games, you will need live dealers.
Marketing
To run a successful online casino business, you need customers/players. To get them, you need to advertise your business through various marketing strategies. Many marketing strategies exist, including social media marketing, paid search ads, and email marketing campaigns.
Payment Services
Now that you have advertised your online casino, you need to provide a way for your players to make financial transactions. That means setting up payment processing software by providing players with reliable and available payment options, including credit cards, e-wallets, and prepaid cards, among other options. Doing so will enable players to enjoy online gambling for real money.
Website
If you have the skills to build a website from scratch, you can do so or hire someone to create your online gambling platform. Once you have the website in place, choose the right hosting company to host it online so that your customers can access it.
Salary and Maintenance
As aforementioned, you will need to employ some people to help you run your online casino business. Besides your live dealers and customer support staff, you will also need to consider website maintenance costs, which you will pay the relevant professionals. That means that you need to pay salaries to these people.
What is the Total Average Cost for Opening a New Online Casino?
Where are you considering opening your online casino? Is it Costa Rica, or Malta, or Canada. Regardless, the cost of opening a new gambling platform depends on its location.
Remember that you need to consider all the costs for hiring an attorney, buying software, paying for licenses, marketing, and maintenance, among other costs. Also, remember that your casino business will not break even immediately. On average, you will need between $1.5 to $2 million to open a new online casino.
Is it worth it at the End?
If you have the right business plan, the funds, and the zeal to open and run an online casino, it is worth it in the end. Keep in mind all the commitments needed to successfully start and run this type of business.
As more people prefer playing their favorite casino games online, the online gambling industry is bound to keep growing, and you can grow with it. Remember to have the best mechanisms for keeping up with your competitors to ensure that you keep your customers and attract new ones.
Can Anyone Open an Online Casino?
Yes, with careful planning and research, the right licenses, funds, and motivation to run a casino business, anyone can open and run it.
Conclusion
Opening an online casino is like any other online business. It requires a lot of due diligence, funds, and licenses. Failing to calculate accurately could lead you to bankruptcy. You need to remember that you might not make any profits for one or more years.
Also, the additional costs of running an online casino can sneak up on you. So, you are up for it, as mentioned above, you need to have at least $1.5 million to successfully start this business.
Cecilia Mwangi
iGaming News Writer
Cecilia is a passionate content writer who specializes in gambling content. With her 10+ years of writing experience and expertise, Cecilia loves sharing her knowledge on gambling and reviewing online casinos to help Canadians gamble safely at reputable online casinos. When she is not on her keyboard cooking up a storm with words, Cecilia loves playing online slots, traveling, reading, and spending quality time with her family.
LinkedIn: https://www.linkedin.com/in/cecilia-mwangi-content-writer-virtual-assistant/